Marketing News

Shiseido Unveils First Spokesperson for US Market

Author Image

By: TOM BRANNA

Editor

It’s a first for this venerable brand from Japan. Shiseido has signed gold medalist and Winter X Games champion Hannah Teter as a spokesperson for its sun care, skin care and color lines in the US. Teter will also serve as spokesperson for the brand’s newest launch for millennials, the Ibuki line, as well as Shiseido’s extensive color collections. According to Heidi Manheimer, CEO of Shiseido Cosmetics America, “Hannah’s lifestyle and commitment to sun care protection will inspire athletes and ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters